TBS "Rebrand Pitch"

In the winter of 2010, Buck was asked to pitch on an assortment of concepts to rebrand TBS for their new "This Is Funny" rebrand. Creative Director Thomas Schmid's idea was to explore representational papercraft as an execution. If the idea been signed off on, Buck would have embarked into a full stop motion recreation. This was the CG proof of concept to pitch the idea.


Client: TBS
Animation Company: Buck
Art Director: Thomas Schmid
Producer: Billy Mack
Design: Thomas Schmid
3D Artists: Josh Van Praag, Arvid Volz, Conrad Ostwald
2D Artists: Josh Van Praag, Conrad Ostwald, Thomas Schmid
Edit: Gareth O'Brien