We live in a world full of transparent data, just waiting to be collected and analyzed. This treatment attempted to visualize this process by creating a graphic language that elevates the live action, without getting in the way of the narrative. The visual language, comprised of abstract lines, object meshes, grids, data point clouds and color hits, communicates key product information, while allowing other elements to exist quietly in the background.
One of the original concept frames.
Agency: Leo Burnett
Animation Company: The Mill+
Creative Director: Jeff Boddy
Producer: Natalie Ksiazek
Design: Anthony Dodero
Animators: Josh Van Praag, Matt Darnall
Finishing: Gavin Camp